Justifying contentious social and political claims using mundane language: An analysis of Canadian right-wing extremism.

There has been a lack of research examining how right-wing extremist groups justify their key claims online to reach a broader audience. This question is even more worrisome when considering a Canadian context, given Canada's state policies on multiculturalism and intolerance of hateful rhetoric. My research draws on the gaps within the literature of right-wing extremism, online spaces, and justification of discourse by conducting a content analysis of 300 Facebook and Twitter posts from the accounts of three Canadian right-wing extremist groups, ID Canada, Soldiers of Odin BC, and Yellow Vests Canada. This article proposes the use of French theorist Boltanski and Thévenot's sociology of critical capacity common worlds to help explain how right-wing extremist groups make arguments that are quite extreme to a broad audience of people on social media. Such claims include advocating for a homogenized Canadian identity and Canadian values, promoting a belief in social decay, and supporting authoritarianism. However, these claims are not overt; rather right-wing extremist groups discuss apolitical topics to mask controversial views.