Kang Ning, Niu Xinyi
College of Architecture and Urban Planning, Tongji University, Shanghai, 200092, China.
Key Laboratory of Spatial Intelligent Planning Technology, Ministry of Natural Resources, Shanghai, 200092, China.
Sci Rep. 2024 Nov 18;14(1):28483. doi: 10.1038/s41598-024-79658-8.
This paper revisits the relationships among the perceived built environment, travel attitude, perceived value, and consumer travel in the particular era of the changing retail landscape amid advances in information technology. This study thus uses consistent partial least squares structural equation modelling (PLSc-SEM) to estimate the focal parameters on the basis of data from 30 commercial centres in Shanghai, China. Additionally, this inquiry uses multigroup analysis structural equation modelling (MGA-SEM) to evaluate the disparities between two types of consumer travel: purchasing goods and experiencing services. The results show that consumers' perceived values and travel attitude significantly influence their travel and that these effects are even more apparent for experience services. In addition, the perceived built environment plays a partially positive role in consumer travel. Notably, however, accessibility cannot directly influence consumer travel and only indirectly influences travel attitude, whereas commercial attractiveness positively influences both of these factors. Accordingly, this study offers valuable insights, enabling urban planning, transportation, and commercial services to better address the evolving retail landscape and emerging consumer travel demands.
本文重新审视了在信息技术进步导致零售格局不断变化的特定时代，人们对建成环境的认知、出行态度、感知价值与消费者出行之间的关系。因此，本研究使用一致的偏最小二乘结构方程模型（PLSc-SEM），基于来自中国上海30个商业中心的数据来估计关键参数。此外，本研究使用多组分析结构方程模型（MGA-SEM）来评估两种消费者出行类型（购买商品和体验服务）之间的差异。结果表明，消费者的感知价值和出行态度对其出行有显著影响，并且这些影响在体验服务方面更为明显。此外，感知建成环境在消费者出行中发挥了部分积极作用。然而，值得注意的是，可达性不能直接影响消费者出行，只能间接影响出行态度，而商业吸引力则对这两个因素都有积极影响。因此，本研究提供了有价值的见解，使城市规划、交通和商业服务能够更好地应对不断演变的零售格局和新兴的消费者出行需求。
