Mishu Mahbuba Akther, Saha Sourav Mohan, Prodhan Md Masudul Haque, Rahman Md Mostafijur, Khan Md Akhtaruzzaman
Department of Agricultural Finance, Co-operatives and Banking, Khulna Agricultural University, Khulna, Bangladesh.
These authors contributed equally to this paper.
J Adv Vet Anim Res. 2024 Sep 30;11(3):772-781. doi: 10.5455/javar.2024.k829. eCollection 2024 Sep.
This study explores consumers' willingness to pay (WTP) for labeled and certified chicken meat in Mymensingh district, examining the key socioeconomic and demographic factors that shape these preferences.
Data were gathered through structured interviews with 300 participants from diverse urban and rural demographics, encompassing various occupational groups. The analysis employed logistic regression models to examine the determinants of WTP for labeling and certification, with a focus on variables such as income, education, health perception, environmental awareness, dependency ratio, and market distance.
The study found that a significant proportion of consumers preferred labeled (64%) and certified (71%) broiler meat. Strong links between higher income and education levels and increased WTP suggest that wealthier and more literate consumers are more likely to invest in food safety measures. Positive health and environmental perceptions also played a role, with more conscious consumers willing to pay a premium for labeled and certified products. On the other hand, a higher dependency ratio and greater market distance were associated with lower WTP, underscoring the impact of socioeconomic constraints and accessibility issues on consumer choices.
Introducing labeling and certification systems could strengthen consumer trust and enhance public health, offering substantial benefits to both the poultry industry and the broader economy in Bangladesh.
本研究探讨了迈门辛地区消费者对带有标签和认证的鸡肉的支付意愿（WTP），考察了影响这些偏好的关键社会经济和人口因素。
通过对300名来自不同城乡人口、涵盖各种职业群体的参与者进行结构化访谈收集数据。分析采用逻辑回归模型来考察标签和认证支付意愿的决定因素，重点关注收入、教育、健康认知、环境意识、抚养比和市场距离等变量。
研究发现，很大一部分消费者更喜欢带有标签（64%）和经过认证（71%）的肉鸡。较高的收入和教育水平与支付意愿增加之间存在紧密联系，这表明更富有和文化程度更高的消费者更有可能为食品安全措施投资。积极的健康和环境认知也起到了作用，更有环保意识的消费者愿意为带有标签和经过认证的产品支付溢价。另一方面，较高的抚养比和更远的市场距离与较低的支付意愿相关，这突出了社会经济限制和可达性问题对消费者选择的影响。
引入标签和认证系统可以增强消费者信任并改善公众健康，为孟加拉国的家禽业和更广泛的经济带来巨大益处。
