Li Shiyao
Department of Communications and New Media, National University of Singapore, Singapore, Singapore.
Front Psychol. 2024 Dec 6;15:1391254. doi: 10.3389/fpsyg.2024.1391254. eCollection 2024.
This study employs the influence of the presumed media influence (IPMI) model to explore how media messages and interpersonal communication indirectly affect Chinese women's support for birth encouragement policies. Surveying 616 Chinese women of reproductive age, this study finds that exposure to media messages regarding childbirth benefits and interpersonal communication are positively correlated with the presumed influence of such media messages on others. Presumed media influence on others is further positively associated with perceived personal norms and social norms regarding support for birth encouragement policies. Perceived social and personal norms, in turn, are positively associated with Chinese women's support for birth encouragement policies. The theoretical and practical implications of this study are examined.
本研究采用假定媒体影响（IPMI）模型来探讨媒体信息和人际传播如何间接影响中国女性对生育鼓励政策的支持。通过对616名中国育龄女性进行调查，本研究发现，接触有关生育益处的媒体信息和人际传播与此类媒体信息对他人的假定影响呈正相关。假定的媒体对他人的影响进而与对生育鼓励政策支持的个人规范和社会规范呈正相关。反过来，感知到的社会和个人规范与中国女性对生育鼓励政策的支持呈正相关。本研究还探讨了其理论和实践意义。
