Barkhi Fatemeh, Ahmadi Sadra, Shokouhyar Sajad, Filieri Raffaele, Ramezaninia Masoud
Department of Information and Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, G.C., P.O. Box 1983963113, Tehran, Iran.
Cyberspace Research Institute, Shahid Beheshti University, G.C., P.O. Box 1983963113, Tehran, Iran.
Heliyon. 2024 Dec 6;10(24):e40977. doi: 10.1016/j.heliyon.2024.e40977. eCollection 2024 Dec 30.
Product refurbishment enhances waste minimization and environmental sustainability. However, the sale of these products relies on consumer attitudes, influenced by various factors. This study adopts a novel mixed-methods approach, utilizing structural and network analysis based on over 60,000 comments and tweets from X.com (formerly Twitter), complemented by insights from expert interviews, to analyze factors affecting consumers viewpoints when making decisions about purchasing refurbished electronics. The research identifies and prioritizes 17 key influencing factors, highlighting the interplay between large-scale consumer sentiment and expert opinions. A customer-centric purchase decision model is presented, showing that consumer priorities when purchasing refurbished products typically revolve around retailer reputation, brand, pricing, warranty, and product quality. These findings offer valuable guidance for producers on how to target higher-priority consumer concerns, ultimately helping to expand their market and boost purchasing intention.
产品翻新有助于最大限度地减少浪费并提高环境可持续性。然而，这些产品的销售依赖于受多种因素影响的消费者态度。本研究采用了一种新颖的混合方法，基于来自X.com（前身为Twitter）的60,000多条评论和推文进行结构和网络分析，并辅以专家访谈的见解，以分析消费者在做出购买翻新电子产品决策时影响其观点的因素。该研究识别并确定了17个关键影响因素的优先级，突出了大规模消费者情绪与专家意见之间的相互作用。提出了一个以客户为中心的购买决策模型，表明消费者购买翻新产品时的优先事项通常围绕零售商声誉、品牌、价格、保修和产品质量。这些发现为生产商提供了宝贵的指导，说明如何针对更优先的消费者关注点，最终有助于扩大其市场并提高购买意愿。
