Uphold Heatherlun, Lewis E Yvonne, Drahota Amy, Warren Blair, Edwards-Johnson Jennifer, Crawford Mary Katherine, Sadler Richard, Woolford Susan J, Ellington Roni, Zimmerman Marc, Grodzinski Alison, Furr-Holden C Debra
Charles Stewart Mott Department of Public Health, College of Human Medicine, Michigan State University, Flint, MI, USA.
Department of Translational Neuroscience, College of Human Medicine, Michigan State University, East Lansing, MI, USA.
Implement Res Pract. 2025 Jan 9;6:26334895241312404. doi: 10.1177/26334895241312404. eCollection 2025 Jan-Dec.
Community access to evidence-based information is critical, especially during a pandemic, as it can impact knowledge and adoption of health behaviors that affect health disparities. The field of dissemination and implementation (D&I) science is ideally positioned to address this need through its focus on reducing the research-to-practice gap through improved distribution of information. The purpose of this paper is to describe the creation of a weekly webinar series about COVID-19 directed toward community members, and the extent to which webinars were found useful and increased awareness of evidence-based information and services. Lessons learned about this dissemination strategy as well as the selection and involvement of trusted credible messengers (TCMs) to share information are discussed.
Data were derived from Zoom attendance reports, YouTube views, and survey responses collected about the weekly webinar series over 133 weeks from March 20, 2020 through September 30, 2022.
The webinar reached a minimum of 877 unique within-webinar participants, representing more than 9,190 in-webinar participant hours and an additional 17,303 YouTube views. A consistent base of weekly attendees (e.g., service providers, community members) reported increasing levels of satisfaction and utility over time.
This study supports the use of a community webinar series to disseminate evidence-based, locally relevant information through TCMs to improve community access to knowledge of health information and resource utility.
社区获取循证信息至关重要，尤其是在大流行期间，因为它会影响影响健康差距的健康行为的知识和采纳情况。传播与实施（D&I）科学领域非常适合通过专注于通过改善信息传播来缩小研究与实践之间的差距来满足这一需求。本文的目的是描述创建一个面向社区成员的关于COVID-19的每周网络研讨会系列，以及该网络研讨会在多大程度上被认为是有用的，以及提高了对循证信息和服务的认识。讨论了关于这种传播策略以及选择和参与可信的可靠信息传递者（TCM）来分享信息的经验教训。
数据来自Zoom出席报告、YouTube观看量以及2020年3月20日至2022年9月30日期间133周内收集的关于每周网络研讨会系列的调查回复。
该网络研讨会至少有877名独特的网络研讨会参与者，代表超过9190个网络研讨会参与者小时，以及另外17303次YouTube观看量。每周有稳定的参会者群体（如服务提供者、社区成员）报告称，随着时间的推移，满意度和实用性不断提高。
本研究支持使用社区网络研讨会系列，通过可信的可靠信息传递者传播基于证据的、与当地相关的信息，以改善社区获取健康信息知识和资源实用性的途径。
