Ruzi Selina A, Smith Adrian A, Lee Nicole M
North Carolina State University, USA.
North Carolina State University, USA; North Carolina Museum of Natural Sciences, USA.
Public Underst Sci. 2025 Apr;34(3):380-398. doi: 10.1177/09636625241300646. Epub 2025 Jan 15.
Online videos are a popular medium for science communication. These videos can be presented from many perspectives, including scientists sharing their own work or a third-party presenting research findings. A mixed between- and within-subjects experiment ( = 620) was conducted in the United States to assess the impact of narrative perspective on the communication objectives of increasing knowledge, changing perceptions, and influencing behavior related to bee diversity. Results indicate that watching a video presented by a scientist was associated with higher levels of perceived competence and a higher likelihood to mention a person or persons when recalling the video. However, we did not find significant effects of narrative perspective on knowledge gain and behavioral intentions to help support bee diversity.
在线视频是科学传播的一种流行媒介。这些视频可以从许多角度呈现，包括科学家分享自己的工作或第三方展示研究结果。在美国进行了一项混合的组间和组内实验（=620），以评估叙事视角对增加与蜜蜂多样性相关的知识、改变认知和影响行为等传播目标的影响。结果表明，观看科学家展示的视频与更高水平的感知能力以及回忆视频时提及某个人或某些人的更高可能性相关。然而，我们没有发现叙事视角对知识获取以及支持蜜蜂多样性的行为意图有显著影响。
