探索申请人对骨科手术住院医师培训项目社交媒体形象的认知。
Exploring Applicants' Perceptions of the Social Media Presence of Orthopedic Surgery Residency Programs.
作者信息
Olson Samantha N, Rothka Andrew J, Richardson Micah, Haines Nikkole
机构信息
Department of Orthopedics, Penn State College of Medicine, Hershey, USA.
Department of Orthopedics, Penn State Health Milton S. Hershey Medical Center, Hershey, USA.
出版信息
Cureus. 2025 Jan 4;17(1):e76914. doi: 10.7759/cureus.76914. eCollection 2025 Jan.
Introduction In recent years, medical students and residents across the country have begun to utilize social media as a tool to connect. With more access to technology than ever before, medical students are using residency social media pages to find out more information about the culture of residency programs. Global pandemics, such as COVID-19, assisted in precipitating these changes in resident recruitment efforts due to truncated in-person interactions and limited sub-internship rotations. Additionally, the transition to virtual interviews further pushed medical students to find new ways to connect with residency programs. In response, orthopedic residency programs increased their social media presence to share information and facilitate virtual interactions with applicants. Our goal was to determine the platforms and content most influential for applicants choosing orthopedic surgery residency programs to assess the changing landscape of social media utilization. Methodology Applicants to a single academic orthopedic surgery residency program from 2017 to 2022 were surveyed. Participants were asked to describe personal use of social media, encounters with residency programs on social media, and perceptions of the social media presence and content of orthopedic surgery residency programs. Surveys were distributed to participants via email including a description of the study requesting voluntary participation. Each subject received, at most, one reminder email. The data was analyzed to determine applicant perceptions of the social media presence of Orthopedic Surgery residency programs. Results The survey was distributed to 3690 applicants to Penn State's Orthopedic Surgery Residency Program from the entering class of 2018-2022 in addition to the 19 Penn State fourth-year medical students applying to Orthopedics. A total of 102 people responded to the survey, with a response rate of 3.1%. Of the total number of respondents, 88.2% thought Instagram was the best platform for a residency program to use, and over 65% of respondents would use Instagram to interact with a residency program. Most respondents prefer Resident Biographies, Social Gatherings/Family Life, Day-in-the-Life, Program Culture, and Attending Biographies posted on the Instagram page every week. Applicants observed drinking, politics, and sexist language on social media pages of orthopedic surgery residency programs that were undesirable and caused a negative perception of that program. Conclusions Social media usage has drastically increased in recent years. Global pandemics and increased social media usage among the US population have allowed social media platforms to become a powerful tool for marketing orthopedic surgery residency programs. This survey study examined applicant perceptions of the social media presence of orthopedic surgery residency programs. Instagram was the most widely used and influential. According to surveyed participants, programs desiring to create the most positive impact through social media should aim for weekly posts highlighting the people, events, and everyday life of the orthopedic residency while avoiding controversial content that may ostracize applicants.
引言 近年来,全国各地的医学生和住院医师开始将社交媒体用作一种交流工具。由于比以往任何时候都更容易接触到技术,医学生们正在利用住院医师培训项目的社交媒体页面来获取更多有关住院医师培训项目文化的信息。诸如新冠疫情之类的全球大流行病,由于面对面交流的减少和实习轮转的受限,促使住院医师招募工作发生了这些变化。此外,向虚拟面试的转变进一步促使医学生寻找与住院医师培训项目建立联系的新方式。作为回应,骨科住院医师培训项目增加了其在社交媒体上的活跃度,以分享信息并促进与申请者的虚拟互动。我们的目标是确定对选择骨科手术住院医师培训项目的申请者最具影响力的平台和内容,以评估社交媒体利用情况的变化态势。
方法 对2017年至2022年申请一个学术性骨科手术住院医师培训项目的申请者进行了调查。参与者被要求描述其个人对社交媒体的使用情况、在社交媒体上与住院医师培训项目的接触情况,以及对骨科手术住院医师培训项目社交媒体活跃度和内容的看法。通过电子邮件向参与者分发调查问卷,其中包括对研究的描述并请求自愿参与。每个受试者最多收到一封提醒邮件。对数据进行分析,以确定申请者对骨科手术住院医师培训项目社交媒体活跃度的看法。
结果 除了19名申请骨科专业的宾夕法尼亚州立大学四年级医学生之外,还向2018 - 2022级进入宾夕法尼亚州立大学骨科手术住院医师培训项目的3690名申请者分发了调查问卷。共有102人回复了调查问卷,回复率为3.1%。在总受访者中,88.2%的人认为照片墙是住院医师培训项目使用的最佳平台,超过65%的受访者会使用照片墙与住院医师培训项目进行互动。大多数受访者更喜欢每周在照片墙页面上发布的住院医师个人简介、社交聚会/家庭生活、日常工作、项目文化以及主治医生个人简介。申请者在骨科手术住院医师培训项目的社交媒体页面上看到了饮酒、政治和性别歧视性语言,这些都是不可取的,并且会对该项目产生负面看法。
结论 近年来社交媒体的使用大幅增加。全球大流行病以及美国民众社交媒体使用的增加,使得社交媒体平台成为了营销骨科手术住院医师培训项目的有力工具。这项调查研究考察了申请者对骨科手术住院医师培训项目社交媒体活跃度的看法。照片墙是使用最广泛且最具影响力的。根据参与调查的受访者,希望通过社交媒体产生最积极影响的项目,应该每周发布内容,突出骨科住院医师培训的人员、活动和日常生活,同时避免可能排斥申请者的有争议内容。