Plack Daniel L, Abcejo Arnoley S, Kraus Molly B, Renew J Ross, Long Timothy R, Sharpe Emily E
Department of Anesthesiology and Perioperative Medicine, Mayo Clinic, Rochester, MN, United States.
Department of Anesthesiology and Perioperative Medicine, Mayo Clinic, Phoenix, AZ, United States.
Interact J Med Res. 2023 Mar 21;12:e42042. doi: 10.2196/42042.
The dissemination of information about residency programs is a vital step in residency recruitment. Traditional methods of distributing information have been printed brochures, websites, in-person interviews, and increasingly, social media. Away rotations and in-person interviews were cancelled, and interviews were virtual for the first time during the COVID-19 pandemic.
The purpose of our study was to describe postgraduate-year-1 (PGY1) residents' social media habits in regard to residency recruitment and their perceptions of the residency programs' social media accounts in light of the transition to virtual interviews.
A web-based 33-question survey was developed to evaluate personal social media use, perceptions of social media use by residency programs, and perceptions of the residency program content. Surveys were sent in 2021 to PGY1 residents at Mayo Clinic in Arizona, Florida, and Minnesota who participated in the 2020-2021 interview cycle.
Of the 31 program directors contacted, 22 (71%) provided permission for their residents to complete the survey. Of 219 residents who received the survey, 67 (30%) completed the survey. Most respondents applied to a single specialty, and greater than 61% (41/67) of respondents applied to more than 30 programs. The social media platforms used most regularly by the respondents were Instagram (42/67, 63%), Facebook (36/67, 54%), and Twitter (22/67, 33%). Respondents used the program website (66/67, 99%), residents (47/67, 70%), and social media (43/67, 64%) as the most frequent resources to research programs. The most commonly used social media platforms to research programs were Instagram (38/66, 58%), Twitter (22/66, 33%), and Doximity (20/66, 30%). The type of social media post ranked as most interesting by the respondents was "resident life outside of the hospital." In addition, 68% (39/57) of the respondents agreed or strongly agreed that their perception of a program was positively influenced by the residency program's social media account.
In this multispecialty survey of PGY1 residents participating in the 2020-2021 virtual interview season, respondents preferred Instagram to Twitter or Facebook for gathering information on prospective residency programs. In addition, the program website, current residents, and social media platforms were the top-ranked resources used by prospective applicants. Having an up-to-date website and robust social media presence, particularly on Instagram, may become increasingly important in the virtual interview environment.
住院医师培训项目信息的传播是住院医师招募过程中的关键一步。传统的信息传播方式包括印刷宣传册、网站、现场面试，以及越来越多的社交媒体。在2019冠状病毒病大流行期间，外地轮转和现场面试被取消，面试首次改为线上进行。
我们研究的目的是描述一年级住院医师（PGY1）在住院医师招募方面的社交媒体使用习惯，以及鉴于向线上面试的转变，他们对住院医师培训项目社交媒体账号的看法。
设计了一项基于网络的包含33个问题的调查问卷，以评估个人社交媒体使用情况、对住院医师培训项目社交媒体使用的看法，以及对住院医师培训项目内容的看法。2021年，向亚利桑那州、佛罗里达州和明尼苏达州梅奥诊所参加2020 - 2021年面试周期的PGY1住院医师发送了调查问卷。
在联系的31位项目主任中，22位（71%）允许他们的住院医师完成调查。在收到调查问卷的219名住院医师中，67名（30%）完成了调查。大多数受访者申请单一专业，超过61%（41/67）的受访者申请了30多个项目。受访者最常使用的社交媒体平台是照片墙（Instagram，42/67，63%）、脸书（Facebook，36/67，54%）和推特（Twitter，22/67，33%）。受访者将项目网站（66/67，99%）、住院医师（47/67，70%）和社交媒体（43/67，64%）作为了解项目最常用的资源。用于了解项目最常用的社交媒体平台是照片墙（38/66，58%）、推特（22/66，33%）和Doximity（20/66，30%）。受访者认为最有趣的社交媒体帖子类型是“医院外的住院医师生活”。此外，68%（39/57）的受访者同意或强烈同意住院医师培训项目的社交媒体账号对他们对该项目的看法有积极影响。
在这项针对参加2020 - 2021年线上面试季的PGY1住院医师的多专业调查中，受访者在收集未来住院医师培训项目信息方面更喜欢照片墙而不是推特或脸书。此外，项目网站、现任住院医师和社交媒体平台是准申请人使用最多的资源。拥有一个最新的网站和强大的社交媒体形象，特别是在照片墙上，在虚拟面试环境中可能会变得越来越重要。
