Hnin Su Wutyi, Javed Amna, Karnjana Jessada, Jeenanunta Chawalit, Kohda Youji
School of Management Technology, Sirindhorn International Institute of Technology, Thammasat University, Pathum Thani, Thailand.
School of Knowledge Science, Japan Advanced Institute of Science and Technology, Nomi, Japan.
Front Psychol. 2025 Mar 4;16:1400410. doi: 10.3389/fpsyg.2025.1400410. eCollection 2025.
Energy consumption in office environments significantly impacts global energy usage, particularly due to lighting, air conditioning, and electronic devices. Urbanization and economic growth in Thailand exacerbate energy demands, positioning office environments as essential for energy conservation efforts. Traditional strategies have primarily focused on technological solutions, but these approaches often fail to address the pivotal role of human behavior in shaping energy consumption.
This study develops a culturally contextualized framework by integrating the Motivation-Opportunity-Ability (MOA) model, the Norm Activation Model (NAM), and the Theory of Planned Behavior (TPB) to examine key determinants of workplace energy-saving behavior. Data were collected from 105 office workers in Bangkok, Thailand, through an online survey. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), this study validated the framework to analyze the relationships between motivation, opportunity, ability, intention, and behavior within hierarchical workplace structures and collective decision-making settings.
The results highlight motivation and ability as significant predictors of energy-saving behavior, reinforcing the role of awareness of consequences, personal norms, and perceived control. However, opportunity, intention, and individual comfort exhibit negative relationships with energy-saving behavior, suggesting that structural policies, behavioral intentions, and thermal satisfaction interact in complex ways.
These findings underscore the importance of contextually adaptive workplace policies that account for behavioral and structural energy conservation challenges. By providing a culturally sensitive framework, this study offers insights for policymakers and organizational leaders to develop effective and sustainable energy-saving strategies that integrate behavioral considerations alongside technological interventions.
办公环境中的能源消耗对全球能源使用有着重大影响，尤其是在照明、空调和电子设备方面。泰国的城市化和经济增长加剧了能源需求，使得办公环境成为节能工作的关键所在。传统策略主要侧重于技术解决方案，但这些方法往往未能解决人类行为在塑造能源消耗方面的关键作用。
本研究通过整合动机-机会-能力（MOA）模型、规范激活模型（NAM）和计划行为理论（TPB），开发了一个文化背景下的框架，以研究工作场所节能行为的关键决定因素。通过在线调查从泰国曼谷的105名办公室工作人员中收集数据。本研究使用偏最小二乘结构方程模型（PLS-SEM）对该框架进行了验证，以分析分层工作场所结构和集体决策环境中动机、机会、能力、意图和行为之间的关系。
结果表明，动机和能力是节能行为的重要预测因素，强化了后果意识、个人规范和感知控制的作用。然而，机会、意图和个人舒适度与节能行为呈负相关，这表明结构政策、行为意图和热舒适度以复杂的方式相互作用。
这些发现强调了因地制宜的工作场所政策的重要性，这些政策要考虑到行为和结构方面的节能挑战。通过提供一个文化敏感框架，本研究为政策制定者和组织领导者提供了见解，以制定有效且可持续的节能策略，将行为因素与技术干预措施相结合。
