Huang Qiong, Tang Yifan
School of International Business, Hunan University of Information Technology, Changsha 410151, China.
School of Economics, Hunan Agricultural University, Changsha 410128, China.
Entropy (Basel). 2025 Mar 12;27(3):295. doi: 10.3390/e27030295.
The development of the digital economy is a strategic choice for seizing new opportunities in the latest wave of technological revolution and industrial transformation. As a critical tool for driving the digital transformation of enterprises, digital platforms play a pivotal role in this process. This study employs the evolutionary game theory of complex networks to develop a game model for the digital transformation of enterprises and utilizes the Fermi rule from sociophysics to characterize the evolution of enterprise strategies. Throughout this process, the interactive behaviors and strategic choices of enterprises embody the features of information flow and dynamic adjustment within the network. These features are crucial for elucidating the complexity and uncertainty inherent in strategic decision-making. The research findings indicate that digital platforms, through the provision of high-quality services and the implementation of effective pricing strategies, can significantly reduce the costs associated with digital transformation, thereby enhancing operational efficiency and innovation capacity. Moreover, the model reveals the competitive relationships between enterprises and their impact on transformation strategies, offering theoretical insights for policymakers. Based on these findings, the paper proposes policy recommendations such as strengthening infrastructure, implementing differentiated service strategies, and enhancing decision-making capability training, with the aim of supporting the digital transformation of enterprises across various industries and promoting sustainable development.
数字经济的发展是在最新一轮技术革命和产业变革中抓住新机遇的战略选择。作为推动企业数字化转型的关键工具，数字平台在这一过程中发挥着举足轻重的作用。本研究运用复杂网络的演化博弈理论构建企业数字化转型的博弈模型，并利用社会物理学中的费米规则刻画企业战略的演化。在此过程中，企业的互动行为和战略选择体现了网络中的信息流和动态调整特征。这些特征对于阐明战略决策中固有的复杂性和不确定性至关重要。研究结果表明，数字平台通过提供高质量服务和实施有效的定价策略，能够显著降低数字化转型相关成本，从而提高运营效率和创新能力。此外，该模型揭示了企业之间的竞争关系及其对转型策略的影响，为政策制定者提供了理论见解。基于这些发现，本文提出了加强基础设施建设、实施差异化服务策略以及加强决策能力培训等政策建议，旨在支持各行业企业的数字化转型并促进可持续发展。
