Improving knowledge and attitudes via an interactive video: A randomized controlled trial.

PURPOSE

This study evaluated the effectiveness of an interactive video (IV) to improve knowledge, attitudes, and intent to hire people who are blind or have low vision (B/LV) and determined whether immediate improvements were retained 3 months later.

METHOD

We conducted two randomized controlled trials to evaluate the IV's effectiveness, one involving 157 management students, and the other including 63 adults involved in making hiring decisions for their organizations. In both studies, participants took a pretest consisting of six outcome measures, viewed the IV or a control video, and completed an immediate posttest. Study 1 participants also completed a 3-month follow-up.

RESULTS

Viewing the IV was associated with large improvements in knowledge about B/LV and explicit attitudes about employing people who are B/LV and medium increases in intent to hire. Changes in discomfort around people who are B/LV and implicit attitudes about their competence were mixed. Improvements exhibited immediately after viewing the IV were retained.

CONCLUSIONS

Research supports that improvements in these outcome measures may be associated with an increased likelihood of hiring an applicant who is B/LV. Organizations could adopt the video as a training for personnel who are involved in making hiring decisions to promote inclusive hiring. (PsycInfo Database Record (c) 2025 APA, all rights reserved).