Jones Charles H, Beitelshees Marie, Hill Andrew, Griffiths Dean, Murphy Matthew, Kapadia Ketan, Dolsten Mikael, True Jane M
Pfizer, mRNA Commercial Strategy & Innovation, New York, NY 10018.
Bulmore Consulting, Lockport, NY 14094.
Proc Natl Acad Sci U S A. 2025 May 27;122(21):e2424665122. doi: 10.1073/pnas.2424665122. Epub 2025 May 19.
Platform technologies are fundamentally reshaping the pharmaceutical industry, offering unprecedented potential for innovation across multiple therapeutic areas. However, traditional valuation models, focused on single-asset metrics, struggle to capture the full spectrum of value these technologies create. This paper presents a comprehensive framework for evaluating the innovative sources of value creation enabled by platform technologies throughout the drug development lifecycle. Through a systematic literature review, in-depth case studies, and framework development, we provide a structured methodology for capturing the diverse benefits of these technologies. Our findings reveal that platform technologies generate value across strategic, technical, and adaptive dimensions, requiring a multifaceted valuation approach. The proposed Platform Value Identification across Strategic, Technical, and Adaptive domains Framework defines key value drivers, specifies quantitative assessment metrics, and provides implementation guidance to inform strategic decision-making in research and development investment, portfolio management, and business development. Application of the framework to case studies of Alnylam's RNAi platform, Genentech's therapeutic antibody platform, and Moderna's mRNA platform demonstrates its broad utility and impact potential. By adopting this holistic, data-driven approach, stakeholders can better assess the long-term value and competitive advantages of well-implemented platform technologies, accelerating the development of transformative therapies for patients.
平台技术正在从根本上重塑制药行业,为多个治疗领域的创新提供了前所未有的潜力。然而,传统的估值模型侧重于单一资产指标,难以全面衡量这些技术所创造的价值。本文提出了一个全面的框架,用于评估平台技术在整个药物开发生命周期中创造价值的创新来源。通过系统的文献综述、深入的案例研究和框架开发,我们提供了一种结构化方法,以捕捉这些技术的各种益处。我们的研究结果表明,平台技术在战略、技术和适应性维度上创造价值,需要采用多方面的估值方法。所提出的跨战略、技术和适应性领域的平台价值识别框架定义了关键价值驱动因素,指定了定量评估指标,并提供了实施指导,为研发投资、组合管理和业务发展中的战略决策提供参考。将该框架应用于Alnylam的RNAi平台、基因泰克的治疗性抗体平台和Moderna的mRNA平台的案例研究,证明了其广泛的实用性和潜在影响。通过采用这种整体的、数据驱动的方法,利益相关者可以更好地评估实施良好的平台技术的长期价值和竞争优势,加速为患者开发变革性疗法。