Romano Mollie, Abarca Diana, Baehman Frances
School of Communication Science and Disorders, Communication and Early Childhood Research and Practice Center, Florida State University, Tallahassee, FL, United States.
JMIR Pediatr Parent. 2025 Jun 23;8:e66175. doi: 10.2196/66175.
Widely accessible, cost-effective early language development interventions for caregivers of young children are needed to promote optimal outcomes in children in the United States. Social media short-form videos, such as those on TikTok, may be a natural fit for delivering this type of intervention.
This study aims to examine the feasibility and acceptability of a low-intensity, short-term social media intervention for caregivers of young toddlers.
In total, 25 caregivers of children aged between 12 and 18 months participated in this study. We shared 32 short-form videos via TikTok over an 8-week period to help increase caregivers' knowledge about early childhood communication. We examined metrics to characterize participant engagement, explored measures of changes in caregivers' knowledge, and conducted a qualitative analysis of caregiver interviews after the intervention.
Results indicated that most caregivers were able to consistently view the videos, with approximately 75% (16/21) viewership per video (mean 15.75 likes out of 21 possible likes), and caregivers reported positive effects of the intervention on their knowledge of how to support their child's communication. The results of the exploratory measure of change in caregiver knowledge were positive but not statistically significant (t=-1.357; P=.09). Caregivers offered suggestions for content and enhancements to videos for future investigations.
Low-cost, short-term social media interventions could be an effective means to equip caregivers with the information they need to advance their children's language abilities, particularly for families from lower-income backgrounds whose access to health information about their young children may be limited.
在美国，需要广泛普及且经济高效的幼儿语言发展早期干预措施，以促进儿童取得最佳发展成果。社交媒体短视频，如TikTok上的视频，可能是实施这类干预的天然选择。
本研究旨在检验针对低龄幼儿照料者的低强度、短期社交媒体干预措施的可行性和可接受性。
共有25名12至18个月大儿童的照料者参与了本研究。我们在8周时间内通过TikTok分享了32个短视频，以帮助照料者增加有关幼儿沟通方面的知识。我们考察了描述参与者参与度的指标，探索了照料者知识变化的衡量方法，并在干预后对照料者访谈进行了定性分析。
结果表明，大多数照料者能够持续观看视频，每个视频的观看率约为75%（21个中有16个）（平均点赞数为21个可能点赞数中的15.75个），照料者报告称该干预对他们关于如何支持孩子沟通的知识产生了积极影响。照料者知识变化的探索性测量结果呈阳性，但无统计学意义（t=-1.357；P=0.09）。照料者为未来研究的视频内容和改进提出了建议。
低成本、短期的社交媒体干预可能是一种有效的手段，可为照料者提供提升孩子语言能力所需的信息，特别是对于那些来自低收入背景、获取幼儿健康信息可能有限的家庭。
