How do multimedia and blended learning enhance music elective courses? examining the roles of learning attitudes, styles, and teaching presence.

This study aims to explore the possibility of using Internet resources to enhance the educational effect of music elective courses in colleges and universities. Moreover, this study analysed students' perception of blended learning mode and their continuous learning intention. The study adopted the Technology Acceptance Model (TAM) and the theory of sustained learning intention as theoretical frameworks, combined with factors such as learning attitude and learning style, to explore the impact of these factors on students' learning outcomes. The study found that learning attitudes and styles are positively correlated with students continuous learning intention via questionnaire surveys and quantitative analysis, supporting the research hypothesis. The research results are of great significance for optimizing the design and teaching methods of music elective courses, providing theoretical support and empirical basis for promoting innovation in music education.