Diffusion of an innovation: adoption of CT scanners.
作者信息
Phillips M L, Durick D A
出版信息
Radiol Technol. 1985 Nov-Dec;57(2):137-40.
PMID:4070612
Abstract
"Diffusion of Innovation" is a marketing theory that predicts the pattern of adoption of new products. The characteristics of an innovation and the "diffusion stages" of a new product as it moves toward widespread adoption are described. Then, the predictions of diffusion theory are compared to the pattern of adoption of CT.
摘要
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