Experiences of Social Media Users with Over the Counter Red Light Therapy Devices.

The rising popularity of over-the-counter red-light therapy (RLT) devices has sparked interest in their efficacy and consumer behavior, particularly as they are increasingly promoted on social media. This cross-sectional study analyzed responses from a survey of 226 participants, with 88.5 percent identifying as female and 83.6 percent of Hispanic or Latino origin. The majority (60.4%) reported learning about RLT devices through social media, and 90.0 percent were willing to purchase one, with most respondents willing to spend between $101 to $300 USD (48.9%). The top motivations for use included anti-aging (50.2%), improving skin texture (37.9%), and reducing dark spots (30.8%). Significant associations were found between Hispanic ethnicity, male gender, and increasing age with a higher likelihood of considering RLT devices (<0.001). Respondents were also skeptical of the value of higher-priced devices, with 58.8 percent doubting their superior efficacy. These findings highlight significant demographic influences on the interest in RLT devices, emphasizing the need for transparent product information and realistic consumer expectations to ensure satisfaction and trust in the technology.