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在扩展计划行为理论框架内对生产者技术投资意图的分析。

The analysis of producers' technology investment intentions within the framework of extended theory of planned behavior.

作者信息

Mirza Emel, Bayramoğlu Zeki, Doğan Hasan Gökhan, Candemir Serhan, Ganiyusufoğlu Ali, Edirneligil Ayşen

机构信息

Department of Economics, Faculty of Economics and Administrative Sciences, Selçuk University, Konya, Türkiye.

Department of Agricultural Economics, Faculty of Agriculture, Selçuk University, Konya, Türkiye.

出版信息

Acta Psychol (Amst). 2025 Sep;259:105455. doi: 10.1016/j.actpsy.2025.105455. Epub 2025 Aug 21.

DOI:10.1016/j.actpsy.2025.105455
PMID:40845783
Abstract

This study is based on the Theory of Planned Behavior and expands this main framework by including the constructs of education, knowledge acquisition and access to financial resources. In this study conducted on 270 farmers in Konya -an important agricultural region of Turkey-, a stratified sampling design was employed with a survey instrument adapted from previously validated measurements. Robust reliability and validity were confirmed for constructs related to attitude, subjective norms, perceived behavioral control, knowledge acquisition and access to financial resources through Partial Least Squares Structural Equation Modeling approach. The results obtained show that attitude, subjective norms and knowledge acquisition significantly increase the perceived behavioral control of farmers. On the other hand, there is an indirect relationship between perceived behavioral control and technology investment intention through the access to finance, which indicates that access to financial resources emerges as a pivotal factor determining technological investment intentions. These results imply that it is important to improve the farmers' financial capacity and information support to promote technology adoption. In this context, policy makers and agencies working in the field of agricultural development need to spearhead the process of the financial barriers and knowledge resources, by first selecting credit facilities, providing government subsidies and later knowledge transfer.

摘要

本研究基于计划行为理论,并通过纳入教育、知识获取和金融资源获取等构念来扩展这一主要框架。在对土耳其重要农业地区科尼亚的270名农民进行的这项研究中,采用了分层抽样设计,并使用了一种根据先前验证过的测量方法改编的调查工具。通过偏最小二乘结构方程建模方法,证实了与态度、主观规范、感知行为控制、知识获取和金融资源获取相关的构念具有稳健的信度和效度。所得结果表明,态度、主观规范和知识获取显著提高了农民的感知行为控制。另一方面,感知行为控制与技术投资意向之间通过金融获取存在间接关系,这表明金融资源获取成为决定技术投资意向的关键因素。这些结果意味着,提高农民的金融能力和信息支持对于促进技术采用很重要。在这种背景下,农业发展领域的政策制定者和机构需要率先消除金融障碍和提供知识资源,首先是选择信贷设施、提供政府补贴,随后是进行知识转移。

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