营销：是什么，不是什么。
Marketing: what it is, what it isn't.
作者信息
Kaplan M D
出版信息
Hospitals. 1979 Sep 16;53(18):176, 180, 182 passim.
PMID:468155
Abstract
If the marketing concept is to be successfully applied to the health care field, it must be viewed in its entirety. It must be seen as a business function that is tied to the goals of the hospital.
摘要
如果要将营销理念成功应用于医疗保健领域，就必须从整体上看待它。它必须被视为与医院目标相关联的一项业务职能。
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