Koetting R A, Andrews C
J Am Optom Assoc. 1979 Sep;50(9):1019-20.
There is a strong possibility that many patients perceive newspaper advertisements as a sign of dependability or prestige rather than the evidence of unethical behavior that professionals traditionally frown upon. "Confidence in the doctor" was the foremost reason given for seeking professional service in a survey by a major commercial optical corporation. Two hundred fifty patients interviewed in a contact lens practice agreed, and the tabulated results would indicate that price alone is not a major factor.
很多患者极有可能将报纸广告视为可靠性或声誉的标志，而非传统上专业人士所不齿的不道德行为的证据。在一家大型商业眼镜公司进行的一项调查中，“对医生的信任”是寻求专业服务的首要原因。在一家隐形眼镜诊所接受采访的250名患者表示认同，列表结果显示，价格并非主要因素。
