Schellstede W P, Ciszewski R L
Stud Fam Plann. 1984 Jan-Feb;15(1):30-9.
Since 1975 there has been a family planning program operating in Bangladesh which advertises and commercially distributes contraceptive products in both rural and urban areas throughout the country. The program, known as the Social Marketing Project (SMP) and managed by Population Services International (PSI), now serves almost 1 million acceptors per month at an annual cost per couple of less than US$6.50, including the cost of donated contraceptives. This paper looks at the evolution of the project and its growth through the years, and addresses some primary concerns of planners of social marketing programs.
自1975年以来，孟加拉国一直在实施一项计划生育项目，该项目在全国城乡地区宣传并以商业方式分销避孕产品。该项目名为社会营销项目（SMP），由国际人口服务组织（PSI）管理，目前每月为近100万接受者提供服务，每对夫妇每年的成本不到6.50美元，包括捐赠避孕药具的成本。本文探讨了该项目多年来的发展历程及其增长情况，并探讨了社会营销项目规划者的一些主要关切问题。
