Bartlett P J, Schewe C D, Allen C T
Health Care Manage Rev. 1984 Winter;9(1):77-86.
A recent study shows that the marketing orientation of hospital administrators is similar to that of marketing practitioners but that hospital administrators have an underdeveloped sense of market segmentation and market aggressiveness regarding their patients and physicians. Studies such as this one can be helpful in applying marketing techniques to today's hospitals.
最近的一项研究表明，医院管理人员的营销导向与营销从业者的相似，但医院管理人员在针对患者和医生的市场细分和市场积极性方面意识尚不完善。此类研究有助于将营销技巧应用于当今的医院。
