Health promotion: what's in it for business and industry?

Health promotion has been linked to improved morale, increased productivity, reduced absenteeism and turnover, more appropriate utilization of medical services and decreased disability and premature death claims due to unhealthy lifestyles. Preliminary data in favor of HPPs are being accumulated. Final proof is not available to "sell" myopic bottom line managers on the concept, however, as Immanuel Kant stated, "It is often necessary to make a decision on the basis of knowledge sufficient for action but insufficient to satisfy the intellect." If techniques can be developed to quantify in economic terms the impact of health promotion in these areas, business and industry will have a profound, hard line reason beyond their genuine interest in the health of their employees, for providing health promotion to employee populations--MONEY.