Rynne T J
Health Care Manage Rev. 1983 Winter;8(1):57-66. doi: 10.1097/00004010-198300810-00007.
A hospital's reputation is important to its viability. That reputation should be planned and managed to the hospital's best advantage. A marketing model that delineates phases and steps has been developed to assist hospital management staff in enhancing their hospital's standing in the community.
医院的声誉对其生存能力至关重要。应该对这一声誉进行规划和管理，以实现医院的最大利益。现已制定了一个描述阶段和步骤的营销模式，以协助医院管理人员提高其医院在社区中的地位。
