Macstravic R E
Hosp Prog. 1978 Oct;59(10):63-5, 90.
With marketing increasingly being accepted as a mechanism by which hospitals can more effectively meet community needs, a hospital can begin a marketing program by auditing its markets. This involves identifying, collecting, and evaluating information.
随着营销越来越被视为医院能够更有效地满足社区需求的一种机制，医院可以通过对其市场进行审计来启动一个营销项目。这涉及识别、收集和评估信息。
