广告中的左与错：审美偏好的神经心理学关联
Left and wrong in adverts: Neuropsychological correlates of aesthetic preference.
作者信息
Ellis A W, Miller D
出版信息
Br J Psychol. 1981 May;72(Pt 2):225-9. doi: 10.1111/j.2044-8295.1981.tb02180.x.
Abstract
Twenty left-handed and 20 right-handed subjects were found to differ significantly in their preferences for the left-right arrangement of words and pictures in advertisements. The right-handers preferred the picture to the left of the text, while left-handers had no overall preference, but showed a wider range of individual variation. The results are interpreted as demonstrating an influence of hemispheric specialization on everyday aesthetic preferences.
摘要
研究发现，20名左利手受试者和20名右利手受试者在对广告中文字和图片的左右排列偏好上存在显著差异。右利手者更喜欢图片在文字左侧的布局，而左利手者总体上没有偏好，但个体差异范围更大。这些结果被解释为证明了半球特化对日常审美偏好的影响。
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