Walfish S, Stenmark D E, Wentz D, Myers C, Linares D
Int J Addict. 1981 Jul;16(5):941-5. doi: 10.3109/10826088109038902.
The college newspaper is a powerful socializing force on the university campus. Within the general context of a university-based Alcohol Abuse Prevention Project, the present investigation examined alcohol related advertising in a college newspaper at one southern university. Ads were categorized into those: (1) promoting the responsible use of alcohol, (2) promoting the irresponsible use of alcohol, and (3) having a neutral content. Results indicated that a great deal of alcohol-related advertising was presented in this publication, and the majority of advertising did not promote responsible use of the beverage. The potential role of the community-oriented professional as an intervention strategist is discussed.
大学报纸是大学校园里一股强大的社交力量。在一个以大学为基础的酒精滥用预防项目的总体背景下，本调查研究了一所南方大学的校报上与酒精相关的广告。广告被分为以下几类：（1）宣传酒精的合理使用，（2）宣传酒精的不当使用，（3）内容中立。结果表明，该出版物刊登了大量与酒精相关的广告，且大多数广告并未宣传酒精的合理使用。文中还讨论了面向社区的专业人员作为干预策略师的潜在作用。
