Bertrand J T, Pineda M A, Santiso R, Hearn S
Stud Fam Plann. 1980 Sep-Oct;11(9-10):274-85.
A study conducted by the Asociación ProBienestar de la Familia (APROFAM) of Guatemala among 177 urban and 233 rural distributors in its CBD programs indicates a number of characteristics related to distributor success (measured by volume of contraceptives sold). Among urban distributors the most important factors were number of months the distributor had worked in the program, location of the CBD post, and the fact of promoting the service by displaying a poster and organizing community meetings about family planning. Among rural distributors, performance was highest among those who received assistance from their spouse, had local competition in the sale of contraceptives, promoted family planning by visiting their neighbors and organizing group meetings, had a higher level of education, and received frequent supervision. In general, factors involving program design and task performance were better predictors of distributor performance than the sociodemographic characteristics of the distributor.
危地马拉家庭福利促进协会（APROFAM）对其社区分发项目中的177名城市分发员和233名农村分发员进行的一项研究表明了一些与分发员成功（以售出的避孕药具数量衡量）相关的特征。在城市分发员中，最重要的因素是分发员参与该项目的月数、社区分发点的位置，以及通过张贴海报和组织关于计划生育的社区会议来推广服务这一事实。在农村分发员中，配偶给予帮助、在避孕药具销售方面存在本地竞争、通过走访邻居和组织小组会议来推广计划生育、受教育程度较高以及接受频繁监督的分发员业绩最佳。总体而言，涉及项目设计和任务执行的因素比分发员的社会人口特征更能预测分发员的业绩。
