Schanie C F, Sundel M
Am J Community Psychol. 1978 Dec;6(6):573-81. doi: 10.1007/BF00885667.
An innovative mental health primary and secondary prevention program employing mass media was conducted in the Louisville metropolitan area. For 60 weeks during public service announcement time slots, 21 educational mental health and mental retardation messages were aired on local major radio and television stations. Three project goals were established: (a) improved mental health attitudes; (b) increased awareness of community mental health resources; and (c) increased utilization of community mental health resources. Systematic evaluation, based on data from client-initiated telephone contacts and surveys of the community, indicated that the project appeared to be successful in increasing awareness and utilization of community mental health resources. Positive change was indicated, overall, for attitudes related to cognitive structuring of problem situations. Attitudes related to behavioral resolution of problem situations appeared to be generally uninfluenced. Implications and future directions for the utilization of mass media in community mental health are discussed.
在路易斯维尔都会区开展了一项采用大众媒体的创新型心理健康一级和二级预防项目。在公共服务公告时段的60周内，21条关于心理健康和智力障碍的教育信息在当地主要广播电台和电视台播出。设定了三个项目目标：(a) 改善心理健康态度；(b) 提高对社区心理健康资源的认识；(c) 增加对社区心理健康资源的利用。基于客户发起的电话联系数据和社区调查的系统评估表明，该项目似乎成功提高了对社区心理健康资源的认识和利用。总体而言，与问题情境认知结构相关的态度出现了积极变化。与问题情境行为解决相关的态度似乎普遍未受影响。讨论了大众媒体在社区心理健康中的应用意义和未来方向。
