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工作室贺卡中传达的饮酒态度。

Attitudes toward drinking conveyed in studio greeting cards.

作者信息

Finn P

出版信息

Am J Public Health. 1980 Aug;70(8):826-9. doi: 10.2105/ajph.70.8.826.

Abstract

Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkenness is humorous, enjoyable, and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns.

摘要

对129张包含与酒精相关主题的工作室卡片进行分析后发现,其中的主题表明醉酒是庆祝活动自然且令人向往的伴随现象,而且醉酒是有趣、愉悦且无害的。有人提出,这些卡片中将醉酒描绘得愉悦且无风险,可能会使对酒精滥用的宽容态度合法化并得到强化,从而助长其在面对近期公众教育预防活动时的顽固存在和广泛传播。

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