Appelbaum A L
Hospitals. 1979 Jan 1;53(1):75-8.
As demands for cost containment, productivity, and efficiency continue to be made of health care providers, more and more questions are being asked about the cost benefits and appropriateness of health care products and supplies. And, as hospitals continue to make their purchasing decisions in a regulated economy, it is likely that their decisions will alter the sales, marketing, and service responsibilities of hospital suppliers. In an effort to educate hospital suppliers to what lies ahead, Hospitals and Trustee magazines recently held the first National Symposium on the Hospital Market, the details of which are presented here.
随着对医疗保健提供者在成本控制、生产率和效率方面的要求不断提高，人们对医疗保健产品和用品的成本效益及适用性提出了越来越多的疑问。而且，由于医院在受监管的经济环境中继续做出采购决策，其决策很可能会改变医院供应商的销售、营销和服务职责。为了让医院供应商了解未来的情况，《医院与受托人》杂志最近举办了首届全国医院市场研讨会，以下是该研讨会的详细情况。
