Berkowitz E N
Department of Marketing, University of Massachusetts at Amherst 01003, USA.
Arch Pathol Lab Med. 1995 Jul;119(7):655-8.
Effective marketing of the pathology practice is essential in the face of an increasingly competitive market. Successful marketing begins with a market-driven planning process. As opposed to the traditional planning process used in health care organizations, a market-driven approach is externally driven. Implementing a market-driven plan also requires recognition of the definition of the service. Each market to which pathologists direct their service defines the service differently. Recognition of these different service definitions and creation of a product to meet these needs could lead to competitive advantages in the marketplace.
面对竞争日益激烈的市场，病理业务的有效营销至关重要。成功的营销始于以市场为导向的规划过程。与医疗保健组织中使用的传统规划过程不同，市场驱动型方法是由外部驱动的。实施市场驱动型计划还需要认识到服务的定义。病理学家提供服务的每个市场对服务的定义都不同。认识到这些不同的服务定义并创造出满足这些需求的产品可能会在市场上带来竞争优势。
