Bree R L, Berland L L, Charboneau J W, Goldberg B B
Department of Radiology, University of Michigan Medical Center, Ann Arbor 48109-0030.
AJR Am J Roentgenol. 1995 Jan;164(1):231-3. doi: 10.2214/ajr.164.1.7998546.
Competition between radiologists and nonradiologists for the performance and billing of radiologic imaging examinations is, perhaps, most pervasive in the field of diagnostic sonography [1-3]. The purpose of this article is to help radiologists understand and deal with turf battles and the self-referral of clinicians and to describe marketing analyses and strategy that can be useful when attempting to decrease competition and increase referrals.
放射科医生与非放射科医生在放射成像检查的操作和计费方面的竞争，或许在诊断超声领域最为普遍[1-3]。本文旨在帮助放射科医生理解并应对地盘之争以及临床医生的自我转诊行为，并描述在试图减少竞争和增加转诊时可能有用的市场分析及策略。
