Understanding cultural obstacles to HIV/AIDS prevention in Africa.

Global efforts to prevent further spread of the human immunodeficiency virus (HIV) are faced with tremendous obstacles, and limited understanding of the cultural and social context of HIV and AIDS is an important factor hindering prevention efforts to date. Examples from the authors' experience in providing technical support to 7 nongovernmental projects for HIV/AIDS prevention in Africa illustrate the importance of including qualitative data in initial baseline studies for projects responding to the problem. Qualitative data are needed to provide a deeper understanding of the meanings of behavior and other phenomena that are identified through quantitative methods. Runyoka is discussed as an example of a traditionally-defined illness in Zimbabwe that appears to affect local understanding of HIV/AIDS. The authors suggest approaches that would assist HIV/AIDS projects to better understand and respond to the social and cultural context of AIDS in local settings.