Recruitment and retention of blood donors: a strategic linkage approach.
作者信息
Ibrahim N A, Mobley M F
机构信息
School of Business Administration, Augusta College, GA.
出版信息
Health Care Manage Rev. 1993 Summer;18(3):67-73. doi: 10.1097/00004010-199301830-00008.
Abstract
Through the use of discriminant analysis, 521 blood donors were analyzed to develop profiles of both high and low donors. The practical value of strategically linking recruitment and retention activities aimed at those who fit a multiple-giving profile is presented.
摘要
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