Hospedales J, Holder Y, Deyalsingh I, Paul R, Rosenbaum J
PAHO/Caribbean Epidemiology Center (CAREC), Port-of-Spain, Trinidad.
Bull Pan Am Health Organ. 1993;27(4):331-6.
During the first half of 1992 the threat of cholera to Trinidad and Tobago prompted a strong health education effort by public authorities and the private sector. To help assess the private sector effort, the cost of cholera-related advertisements and private announcements placed in the country's two leading newspapers during January-June 1992 were reviewed. The review indicated that an estimated TT$ 540,660 was spent on these ads and announcements, that they contributed strongly to keeping cholera prevention continuously in the public eye, and that most of the messages published were accurate, specific, and safe. The strength and success of the private contribution to cholera prevention in this case suggests that similar approaches could be applied to other health problems and to the cholera problem outside Trinidad and Tobago. Overall, the lesson appears to be that if one can find congruence between private sector motives and public health interests, then the potential prospects for a successful partnership are great.
1992年上半年，霍乱对特立尼达和多巴哥构成的威胁促使公共当局和私营部门大力开展健康教育工作。为了评估私营部门的努力，对1992年1月至6月期间在该国两家主要报纸上刊登的与霍乱相关的广告和私人公告的费用进行了审查。审查表明，在这些广告和公告上的花费估计为540,660特立尼达和多巴哥元，它们极大地有助于使霍乱预防工作持续受到公众关注，而且所发布的大多数信息准确、具体且安全。在这种情况下，私营部门对霍乱预防工作的贡献力度和成效表明，类似方法可应用于其他健康问题以及特立尼达和多巴哥以外地区的霍乱问题。总体而言，经验似乎是，如果能够找到私营部门动机与公共卫生利益之间的契合点，那么成功建立伙伴关系的潜在前景就很大。
