Appeals used in advertisements for psychotropic drugs: an exploratory study.
作者信息
Smith M C
出版信息
Am J Public Health. 1977 Feb;67(2):171-3. doi: 10.2105/ajph.67.2.171.
Abstract
摘要
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本文引用的文献
1
The message of psychotropic drug ads.
J Commun. 1975 Summer;25(3):153-60. doi: 10.1111/j.1460-2466.1975.tb00618.x.
2
Media images and medical images.
Soc Sci Med (1967). 1975 Nov-Dec;9(11-12):613-8. doi: 10.1016/0037-7856(75)90175-4.
3
Sex differences in the content and style of medical advertisements.医学广告内容与风格的性别差异。
Soc Sci Med (1967). 1975 Jan;9(1):23-6. doi: 10.1016/0037-7856(75)90154-7.
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