Demographics map route to MSV membership growth.

The Medical Society of Virginia's new database revealed 1) an aging membership with a high percentage of dues exemptions; 2) an apparent reluctance on the part of many young physicians to consider MSV dues a worthwhile investment; and 3) a marked underrepresentation in the MSV membership of women, who now comprise nearly half of most medical school classes. In order to maintain a viable organization, the Medical Society of Virginia must do more to attract those who are underrepresented in the membership. This is not a choice. It is an imperative.