Morris S
Br Dent J. 1993 Feb 20;174(4):144-5. doi: 10.1038/sj.bdj.4808101.
A key stage in the BDJ's current program of renovations was the readership survey, carried out last autumn. Broadly, the survey aimed to find out how dentists rated the old style BDJ against the other general interest UK journals, and how they viewed its content and design.