Lettenmaier C, Krenn S, Morgan W, Kols A, Piotrow P
Population Communication Services, Center for Communication Programs, School of Hygiene and Public Health, Johns Hopkins University, Baltimore, Maryland 21202.
Hygie. 1993;12(1):5-10.
Programmes that combine mass media and popular entertainment formats can be a potent force in health communication since they can reach large audiences with persuasive messages. Not only can such programmes increase knowledge and stimulate approval, but also, when used effectively, they can change behaviour.
将大众媒体与流行娱乐形式相结合的节目在健康传播中可以成为一股强大的力量，因为它们能够以具有说服力的信息覆盖大量受众。这类节目不仅可以增加知识并激发认同，而且如果运用得当，还能改变行为。
