医师广告。
Physician advertising.
作者信息
Lober C W
机构信息
Department of Medicine, University of South Florida, Tampa.
出版信息
Dermatol Clin. 1993 Apr;11(2):281-4.
PMID:8477539
Abstract
Practically nonexistent until the late 1970s, advertising by physicians has become commonplace. Although informational and educational advertising may contain information that potential patients may find to be useful, laudatory and predatory advertising are unethical and may be patently illegal. There is a conflict between the obligations of a physician to his patients and the intentions of advertising. The role of the Federal Trade Commission and state regulations are discussed.
摘要
医生做广告在20世纪70年代末之前几乎不存在，如今却已变得很常见。尽管信息性和教育性广告可能包含潜在患者会觉得有用的信息，但赞扬性和掠夺性广告是不道德的，而且可能明显违法。医生对患者的义务与广告意图之间存在冲突。本文讨论了联邦贸易委员会的作用和各州的法规。
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