Sharma V, Sharma A
Department of Community Medicine, P.S. Medical College, Karamsad, Gujarat, India.
Rev Epidemiol Sante Publique. 1996 Apr;44(2):173-80.
Community leaders are known to play a crucial role in the diffusion of innovations. The government of India started an ambitious programme for the training of opinion leaders in family planning, so as to provide a boost to its National Family Planning (Welfare) Programme. The present study attempts to analyse the knowledge, attitudes and practices of opinion leaders who had been trained in such Orientation Training Camps, vis a vis their untrained counterparts from the same geopolitical region. There was a highly significant difference between the knowledge of the two groups (p < 0.001) and a minor difference in their attitudes towards family planning (p = 0.18), but the practices of opinion leaders from both the groups were identical, thus pointing to a significant KAP-gap in the trained group. Opinion leaders from both the groups were engaged in minimal or negligible motivational work among their followers for acceptance of contraception, and only a very limited few from both the groups had themselves adopted any method of modern contraception.
众所周知，社区领袖在创新传播中发挥着关键作用。印度政府启动了一项雄心勃勃的计划，培训计划生育方面的意见领袖，以推动其国家计划生育（福利）计划。本研究试图分析在这类定向培训营中接受过培训的意见领袖与来自同一地缘政治区域的未受过培训的同行相比，他们的知识、态度和行为。两组在知识方面存在极显著差异（p < 0.001），在对计划生育的态度上存在细微差异（p = 0.18），但两组意见领袖的行为是相同的，这表明受过培训的群体存在显著的知识、态度和行为差距。两组的意见领袖在其追随者中开展的关于接受避孕措施的激励工作极少或可忽略不计，而且两组中只有极少数人采用了任何现代避孕方法。
