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为生物医学交流开拓新视角。

Developing a new perspective for biomedical Communications.

作者信息

Rupnow D E

出版信息

J Biocommun. 1979 Jul;6(2):5-13.

PMID:88444
Abstract

A three-dimensional model is utilized in an attempt to develop a complete picture of the many facets of biomedical communications. This model provides a suitable visual structure from which to explore the complex interactions of individuals, institutions, and activities in defining the field of biomedical communications. The first dimension of the model was developed through a historical overview of the environment of the biomedical communicator and suggests that changing organization goals, client needs, technology, and resources have influenced the evolution of different types of biomedical communicators. The second dimension of the model identifies five major work roles that may be performed by the biomedical communicator of today. The final dimension of the model is developed by a consideration of the major communication methods (illustration, photography, cinematography, television, audiovisual, and computer) of the biomedical communicator.

摘要

为了全面了解生物医学传播的诸多方面,我们采用了一个三维模型。该模型提供了一个合适的视觉结构,从中可以探索个人、机构和活动在界定生物医学传播领域时的复杂相互作用。该模型的第一个维度是通过对生物医学传播者所处环境的历史概述而形成的,这表明不断变化的组织目标、客户需求、技术和资源影响了不同类型生物医学传播者的演变。该模型的第二个维度确定了当今生物医学传播者可能承担的五个主要工作角色。该模型的最后一个维度是通过考虑生物医学传播者的主要传播方式(插图、摄影、电影、电视、视听和计算机)而形成的。

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