Williams M
Br J Theatre Nurs. 1996 Jun;6(3):31-3.
Since the introduction of an internal market in health care, the forces which influence other types of service providing businesses have become important in the National Health Service. Marketing of services, identifying and targeting customers and cost are some of these influences. If customers are to be competed for by service providers, then the quality of the service provided will also be a consideration.
自从医疗保健内部市场引入以来，影响其他类型服务提供企业的诸多因素在国民医疗服务体系中变得至关重要。服务营销、确定目标客户以及成本就是其中的一些影响因素。如果服务提供商要争夺客户，那么所提供服务的质量也将成为一个考量因素。
