Kendrick A G, McWhorter A G, Seale N S, Simpson H V
Center for Communication Arts, Southern Methodist University, Dallas, USA.
Pediatr Dent. 1996 Nov-Dec;18(7):433-9.
A questionnaire addressing practice issues in dentistry and members' expectations of component society activities was sent to members of the Texas Academy of Pediatric Dentistry (N = 269). Response rate was 73%. Respondents were not in full agreement with the American Academy of Pediatric Dentistry recommendation that children first be seen at 12 months, though younger and childless dentists had significantly greater agreement than those who were older and had children. Strong disapproval of proposed independent practice for hygienists was expressed, and strong support was given for assistants to perform coronal polishing and apply sealants. Three-fourths of respondents treat Medicaid patients. In evaluating the role of the component society, respondents--especially women--unanimously affirmed the responsibility of keeping dentists abreast of current information, but also expressed strong support for maintaining relationships with outside groups and representing member views on issues of health care reform. Based on the diffusion theory of communication, a program of proactive public relations is recommended for the first-visit issue.
一份针对牙科实践问题以及会员对分会活动期望的调查问卷被发送给了德克萨斯州儿童牙科学会的会员(N = 269)。回复率为73%。受访者并不完全认同美国儿童牙科学会提出的儿童应在12个月大时首次看牙的建议,不过年轻且没有孩子的牙医比年长且有孩子的牙医对此的认同度明显更高。对于提议的口腔保健员独立执业,受访者表示强烈反对,而对于助手进行牙冠抛光和应用窝沟封闭剂则给予了大力支持。四分之三的受访者治疗医疗补助计划的患者。在评估分会的作用时,受访者——尤其是女性——一致肯定了让牙医了解最新信息的责任,但也表示大力支持与外部团体保持关系,并就医疗保健改革问题代表会员观点。基于传播的扩散理论,建议针对首次看牙问题开展一项积极的公共关系项目。