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作为信息来源的代表和广告。

Representatives and advertisements as sources of information.

作者信息

Holland A E

出版信息

Postgrad Med J. 1977 Sep;53(623):559-61. doi: 10.1136/pgmj.53.623.559.

Abstract

The role of the representative and advertisements as information sources is discussed. Emphasis is placed on these as providing only part of the whole data package available to a doctor to enable him to make his prescribing decision.

摘要

讨论了代表和广告作为信息来源的作用。重点在于,它们仅提供了医生可获得的完整数据包的一部分,以便其做出处方决定。

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引用本文的文献

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Drug promotion and the doctor.药品促销与医生
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