Getting started in business: from fantasy to reality.

Numerous theories and concepts of business management are available in the authoriatative literature. Some of the important lessons for getting started in business, and more important, staying in business may not, however, be found there. The practical business realities that influence success are the real-life lessons. They include examining worthwhile motives, applying commonsense approaches, demonstrating value to the customer, and achieving early and sustained profitability. Such lessons and other principles of entrepreneurship must be learned to create a successful beginning and long-term business viability.