Marx J D
Department of Social Work, University of New Hampshire, Durham 03824, USA.
Soc Work. 1998 Jan;43(1):34-41. doi: 10.1093/sw/43.1.34.
Corporate contributions to health and human services have declined from a high of 42.0 percent of total corporate giving in 1972 to 25.3 percent in 1994. At the same time, "strategic philanthropy" has become the state of the art in corporate contributions management. Strategic philanthropy is defined in this article as the process by which contributions are targeted to meet both business objectives and recipient needs. This concept represents the integration of philanthropy into the overall strategic planning of the corporation. This article describes a national survey of corporate philanthropy programs that examined the activities that characterize the strategic management of corporate philanthropy. Results suggest that corporations do not frequently evaluate their philanthropy programs. Social work professionals may use this information to increase their opportunities to provide evaluative input and to increase corporate funding of health and human services.
企业对健康与人类服务领域的捐赠占企业总捐赠的比例已从1972年的42.0%的高位降至1994年的25.3%。与此同时，“战略慈善”已成为企业捐赠管理的最新方式。本文将战略慈善定义为一种捐赠过程，在此过程中，捐赠旨在同时满足企业目标和受助方需求。这一概念代表着慈善事业融入了企业的整体战略规划。本文描述了一项关于企业慈善项目的全国性调查，该调查考察了企业慈善战略管理所特有的活动。结果表明，企业并不经常评估其慈善项目。社会工作专业人员可利用这些信息来增加提供评估性意见的机会，并增加企业对健康与人类服务领域的资金投入。
