Stockwell T F, Glantz S A
Central Coast Tobacco Free Regional Project, Prunedale, California, USA.
Tob Control. 1997 Winter;6(4):282-4. doi: 10.1136/tc.6.4.282.
OBJECTIVE: To study the presentation of smoking in motion pictures. DESIGN: This study examined tobacco use in a random sample of five of the top 20 grossing films each year from 1990-1996 and combined these data with our earlier study of tobacco use in films that covered 1960-1990. MAIN OUTCOME MEASURES: Rate of tobacco use per minute of film, characters who are smoking, motivation to smoke. RESULTS: The overall rate of tobacco use appears to have "bottomed out" in the 1980s and is now increasing back to levels observed in the 1960s. The presentation of tobacco use in films is increasingly discordant with reality, because tobacco use in the population continues to drop. Films continue to portray smokers as successful white males, although portrayal of smoking among women is increasing. CONCLUSIONS: The gap between the representation of tobacco use in films and the reality of tobacco continues to widen, with the prevalence of smoking among lead characters four times the smoking prevalence among comparable individuals in society at large.
目的：研究电影中吸烟的呈现情况。 设计：本研究对1990年至1996年每年票房收入最高的20部电影中的5部进行随机抽样，考察其中的烟草使用情况，并将这些数据与我们早期对1960年至1990年电影中烟草使用情况的研究数据相结合。 主要观察指标：电影每分钟的烟草使用率、吸烟角色、吸烟动机。 结果：烟草使用的总体比率在20世纪80年代似乎已“触底”，目前正在回升至20世纪60年代观察到的水平。电影中烟草使用的呈现与现实越来越不一致，因为人群中的烟草使用量持续下降。电影继续将吸烟者描绘为成功的白人男性，尽管女性吸烟的描绘有所增加。 结论：电影中烟草使用的呈现与烟草现实之间的差距继续扩大，主要角色中的吸烟流行率是整个社会中可比个体吸烟流行率的四倍。
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