2009 年至 2017 年在英国最受欢迎的电影中的烟草和烟草品牌。

Tobacco and tobacco branding in films most popular in the UK from 2009 to 2017.

机构信息

Division of Epidemiology and Public Health, University of Nottingham, Nottingham, UK

Department for Health, University of Bath, Bath, UK.

出版信息

Thorax. 2020 Dec;75(12):1103-1108. doi: 10.1136/thoraxjnl-2020-214743. Epub 2020 Sep 17.

DOI:10.1136/thoraxjnl-2020-214743

PMID:32943496

原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC7677474/

Abstract

BACKGROUND

Exposure to tobacco content in films is a cause of smoking uptake in young people. In an earlier study, we reported that tobacco content occurred in 70% of UK box office films popular between 1989 and 2008. We now report an analysis of tobacco content in a sample of the top grossing UK box office films between 2009 and 2017, and of population exposure resulting from audience exposure to the 2017 films.

METHODS

Occurrence of tobacco intervals (actual tobacco use, implied use, appearance of smoking paraphernalia or branding) was measured by 5 min interval coding in the 15 most commercially successful films in the UK in each year from 2009 to 2017. A nationally representative survey was used to estimate population exposure to the top 15 films from 2017.

RESULTS

We coded 3248 intervals from the 135 films. Tobacco content appeared in 245 intervals (8%, 95% CI 7% to 9%) across 56 (41%, 95% CI 33% to 49%) films. Tobacco content occurred in films in all BBFC age ratings, and 36 (64%, 95% CI 51% to 77%) of films containing tobacco imagery were classified as suitable for viewing by people aged under 15 years. Although less prevalent than in our earlier study, there was no evidence of a secular decline in tobacco content during this study period. The top 15 films from 2017 delivered approximately 21.6 (95% CI 21.06-22.14) million tobacco impressions to young people aged 10-18 years in the UK.

CONCLUSIONS

Tobacco content continues to appear in UK Box Office films and is widely seen by young people, representing a major driver of smoking uptake.

摘要

背景

电影中出现的烟草内容是年轻人吸烟的一个原因。在之前的一项研究中，我们报告称，在 1989 年至 2008 年间广受欢迎的英国票房电影中，有 70%的电影中出现了烟草内容。现在，我们分析了 2009 年至 2017 年期间英国票房最高的电影样本中的烟草含量，以及观众观看 2017 年电影所产生的人群暴露情况。

方法

通过对 2009 年至 2017 年英国每年最卖座的 15 部电影中的每 5 分钟间隔进行编码，测量烟草间隔的出现情况（实际使用烟草、暗示使用烟草、出现吸烟用具或烟草品牌）。利用全国代表性调查来估计 2017 年最受欢迎的 15 部电影的人群暴露情况。

结果

我们对 135 部电影中的 3248 个间隔进行了编码。在 56 部电影中（41%，95%置信区间为 33%至 49%）的 245 个间隔中出现了烟草内容。所有英国电影分级委员会（BBFC）年龄评级的电影中都出现了烟草内容，在含有烟草形象的 36 部电影中（64%，95%置信区间为 51%至 77%）有 36 部被归类为适合 15 岁以下人群观看。虽然比我们之前的研究中少，但在研究期间并没有证据表明烟草内容有明显的下降趋势。2017 年的前 15 部电影向英国 10-18 岁的年轻人传递了大约 2160 万（95%置信区间为 21.06-22.14）万次烟草印象。